Colourful songbird Nicki Minaj is the latest celebrity - together with Latin superstar Ricky Martin - to lend her name to MAC's ultra altruistic Viva Glam range.
All profits from make up sold go to HIV/AIDS charities so it's a tremendous cause and quite an honour for the 27-year-old, who is famed for her love of rainbow hues.
And tonight she launched her lipstick, which is a virulent pink, of course, at a candy coloured party held at New York's Stage 37.
Glamour running all the way through: Nicki Minaj opted for this brightly coloured outfit at the MAC Cosmetics Viva Glam Party at Stage 37 in New York tonight
Joined by Martin, all eyes were understandably on Minaj, who was wearing her shade which tied in with a pink, blue and purple dress with matching jacket.
Given the frenzied palette on her outfit, Minaj opted to keep her hair a Bardot style blonde.
But she didn't hold back on the accessories one bit, and stacked up bracelets and rings - all in candy coloured shades to tie in with the theme.
'When I was chosen by MAC cosmetics to be the next Viva Glam spokesperson, I wanted to hug everyone that worked at MAC for giving me this opportunity,' Minaj has said.
Frenzy of colour: But Nicki kept to the same palette and maintained her platinum blonde curls
Check that pout out: If you feel like giving to charity and making yourself beautiful, head to maccosmetics.com
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